Social media can be risky business. Whether an organization embraces or ignores social media, it or its employees probably already have a presence on a social network. That simple reality can be costly for an organization without proper measures in place to deal with the risks of social media misconduct. Readers of this blog are familiar with cases where business saw their reputations marred by employees who post embarrassing photos online about work mishaps or found themselves in legal trouble for firing an employee who vented on Facebook about a co-worker.
To help organizations manage the risks of social media activity, I’m proud to introduce SM Safety, a new line of services offered by my law firm. The approach of SM Safety can be summarized in three words, each corresponding to a level of service that meets a particular need: checkup, plan, and audit.
A SM Safety Checkup is a low-cost way to ensure that an existing social media policy is legally compliant and effective.
A SM Safety Plan is for organizations who need assistance with preparing a new social media policy or enhancing an existing policy.
A SM Safety Audit is a comprehensive review of an organization’s overall presence in the social media space to identify exposure to legal risks due to social media use.
Each SM Safety service is offered for a flat fee. To learn more about SM Safety or to obtain a quote, visit the SM Safety Services page on this site.